I think big (and small) businesses are starting to get it.
From the page:
Online bookselling is the most important development in publishing in the last 60 years, according to a survey carried out by organizers of the world's biggest book fair, which begins on Tuesday and runs for a week.
It doesn't take a genius to see the potential that's here on the web. Hopefully, some of these publishers and authors will begin to see the light.